EYES UP HERE
Biotech-Driven Makeup For Dynamic Features
Powered by bioengineered ingredients, our innovative formulas work with different lash types and eye shapes to deliver lift, hold, and definition.
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Cruelty Free, Always!
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Innovative Bioengineered Ingredients
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Long-lasting for All Day Wear
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Next-Generation Formulas that Works
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Small Business, Big Heart
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Asian American Owned
Why Our Smart Formula Works
The Science of the Perfect Lash
A silk-peptide powered primer that lifts, separates, and locks curl so even the straightest lashes stay elevated all day.
Your Mascara’s Secret Weapon
Apply before any mascara to instantly boost lift, hold curl for up to 12 hours, and create thicker, fuller-looking lashes.
The Primer That Defies Gravity
Designed for straight, thin, and stubborn lashes, this lightweight formula keeps curls lifted without weighing them down.
Next-Generation Lash Prep
Unlike traditional white primers, this clear biotech-forward formula smooths lashes, enhances mascara performance, and prevents drooping.
Powered by Silk Peptide Technology
Bioengineered silk peptides flexibly wrap each lash to maintain curl, separation, and long-lasting structure.
The Lift That Lasts
From morning meetings to late nights, this conditioning primer locks in curl while nourishing lashes with Jojoba Oil, Hyaluronic Acid, and Vitamin E.
Somebody's an Overachiever
Regular price
$26.00
Built to Overachieve
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All Day Comfortable Wear Time
Non-clumping, non-flaking, buildable waterproof Formula
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Maximum Waterproof Protection
Achieve the go-to, everyday look without smudging.
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Advanced Formula to Lift and Define
Paired with a slender fiber brush that works for all eye shapes.
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Smooth Texture for Visible Performance
Weightless & Waterproof.
Smooth Texture for Visible Performance
Weightless & Waterproof.
Formulated To Lift and Elevate These Lash Types
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Straight Lashes
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Downward Lashes
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Short Lashes
Gold & Olive is Built Different
| Scroll left to right | Gold & Olive | Other brands |
|---|---|---|
| Eco-friendly packaging | ||
| Cruelty-free certified | ||
| Bioengineered ingredients | ||
| Inclusive Eye Makeup Range |
makeup for dynamic features | | made for all lash types and eye shapes ||
What Gold & Olive Community Is Saying
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I am stunned. This actually does keep the curl. I have short straight to downward turned lashesand have tried all the things in the past, curled,lash perming, curling mascara etc and resultswere short lived, damaging or non existent. THISWORK!! I am so thrilled. I work 13 hour shift andmy lashes stay curled up for the entire 1214hours. And, I know itʼs the primer because Iʼveused it with various mascaras now and the resultis the same. The mascara have little to do with it because they never held a curl in the past -
Saw this used in a few videos and decided to try. I am very impressed and will continue to buy. Have been using for over a month and can say this is the BEST primer I've ever used. Yes I've tried a lot, drugstore and expensive brands and none are like this. The primer is clear. You don't need a lot. I have straight lashes, and this helps hold my lashes. After I curl I them, I add this, wait a few seconds then add mascara. They don't drop. It helps separate and lengthen. It's amazing. -
LOVE THIS PRIMER. I have really fine thin lashes. Since buying and using this primer with my mascara, it uplifts my lashes making it fuller and longer. This is an amazing product for Asian fine thin lashes to use. I highly recommend it if you have the same problem like me. -
This primer is magiccccc!!! I have short lashes that kind of stick straight out even if I use a lash curler. This primer has been a GAME CHANGER for me. It keeps my lashes curled at makes them look fuller and longer. This one tube has lasted me 6 months. You dont need to coat your lashes a lot. No more than once. Amazing product. Truly. -
This is a definite MUST for a review! I’m not sure who the TikTok user was who posted at preview but this is how I discovered this brand and I’m so grateful. First of all if you are someone like myself who does not like mascara, you have straight lashes and no matter what brand and what you tried it never holds a curl this is the mascara for you. I figured this out years ago and was a long time user of the Sephora clear mascara. I would apply let dry then curl and use a wet eye liner to tint my lashes. Worked beautifully until Sephora decided to not make their clear mascara anymore. Every brand I tried in the clear mascara did not work until this. First day using it worked like charm, dare I say better than Sephora clear mascara! Held the curl all day long, and extended my lashes. I highly recommend. Thank you for a great product, finally! -
I’m loving the Gold & Olive Set the Curve Eyelash Curling Mascara Primer! It lifts and holds my short, straight lashes in a perfect curl all day long, even in humidity. The lightweight formula doesn’t weigh lashes down or cause clumps, and it’s surprisingly moisturizing—my lashes feel softer and healthier with each use. It provides strong, long-lasting hold without the need for touch-ups. If you want a reliable primer that keeps lashes curled and nourished, this is a game-changer!
