Our Story

Gold & Olive was created to solve a problem that’s long been overlooked: most eye makeup isn’t designed for the full dynamic range of different eye shapes and sizes. For those of us with Asian features, beauty products often feel like a compromise. We’re changing that. Gold & Olive designs every product with purpose and precision, starting with the Asian American community. We know we’re doing more than filling a gap in beauty—we’re helping people feel like they belong.

INCLUSIVITY MATTERS

Our mission is to make high-performance eye makeup that reflects the real diversity of the people who wear it. Inclusivity isn’t an afterthought for us—it’s the foundation of how we create, who we serve, and why we exist.

SHOP EYE MAKEUP ESSENTIALS

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    Set the Curve Curling Eyelash Primer

    Our Set the Curve Curling Primer is the answer to straight, stubborn lashes that refuse to hold a curl.

    • Smooth, silky texture
    • Hyaluronic Acid and Jojoba Oil to nourish and protect lashes
    • Extra hold formula to ensure lashes stay curled up all day long
    • The perfect base for a smooth mascara application
    • Dual-length bristles on the silicone brush for even application
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    Overachiever Intensifying Mascara

    Our Overachiever Intensifying Mascara will elevate your makeup routine to another level.

    • Waterproof formula
    • Non-clumping or flaking
    • Highly pigmented, rich creamy texture
    • Specifically formulated to achieve the go-to, everyday look
    • Enhance the appearance of thicker and fuller lashes
    • Long, slender fiber brush that works for all eye shapes and sizes

Set the Curve Eyelash Curling Primer

overachiever intensifying waterproof mascara

TRANSPARENT PRICING

Gold & Olive's products are competitively priced and we prioritize quality and sustainability, both in our formulas and our packaging. These formulas are produced with high-quality ingredients in small batches to ensure greater quality control and to reduce waste. For packaging, we opted for an eco-friendly, recyclable aluminum tube. And most importantly, our products are all made in the USA!

MEET OUR FOUNDER

Hi! My name is Felicia Brown, and I founded Gold & Olive to fulfill my passion for representing the API community within the beauty industry.

I grew up loving makeup, but have always felt self-conscious about my almond shaped eyes because of the limited makeup options available for people of color. After graduating with my PhD, I decided to mix my background in science and my passion for beauty to launch a brand that celebrates dynamic Asian features.

My ultimate hope is that Gold & Olive's elevated, unique formulas will help people with Asian features to celebrate their unique beauty with increased confidence.